EXCELLENCE IN THE ART OF FRAGRANCE
A note on Millennials: In 2016, Millennials eclipsed Boomers as America's largest generation, numbering 83 million. Over the next six years alone, there will be nearly one million more 30-34 year olds in comparison to the prior six year period. Spending increases as consumers age, with age 35-55 being peak earning/spending years. Notably, the first Millennials turned 35 in 2016 and, as more Millennials enter their peak spending years, the cohort's aggregate spending is projected to increase 25%. (TM CAPITAL)
Begin with Red Currant, a proven best-seller, and expand your offering to include each fragrance in the Votivo arsenal. Like your customers, each Votivo fragrance is unique, and worth pursuing for the long-term value it can provide. Votivo customers are fragrance loyal, and they are seeking out a personalized shopping experience that you can provide in-store. If you provide their favorite scent, and a convenient opportunity to smell new fragrances, they remain a faithful purchaser for years to come. This will also generate one of your most coveted retail needs - foot traffic!
Draw on the brand loyalty and recognition of Votivo today, and create a new profitable corner in your retail store by placing your first order of America's first, finest luxury candle candle line.
Votivo is already experiencing the growth that comes with being a product Millennials deem worthy of indulgence. These consumers are looking for more convenient ways to purchase Votivo, and your store can be that avenue for them.
